Creating “The Experience That Members Can’t Live Without”
Industry: Healthcare (Membership Organization)
Products: Experience Cloud
Physician Assistant Education Association (PAEA) supports physician assistant educational programs and professional development in the United States, with 270 member programs and over 4,000 members.
The Challenge
Existing platform for member engagement provided little flexibility for engaging members.
As PAEA’s programs grew, member experience remained rigid due to their existing technology.
Limited ability to promote member interaction, track member-staff interactions, and understand users’ interests
The Solution
With their vision of “an experience that members can’t live without,” PAEA leveraged Experience Cloud to create a differentiated, personalized, “one stop shop” for their various member types.
Using Experience Cloud “out of the box” capabilities, PAEA deployed
Gamification with automated badge allocation for community contributions
Member Alerts and Daily Digests for new relevant content
Flows for frictionless member workflows
Drag and drop UI components for a bespoke, on-brand design
Benefits
Ability for members to access to peers for professional development and idea sharing.
Improved staff experience, allowing them to be more responsive and knowledgeable about member preferences.
Reduced cost to serve through self-service capabilities such as online receipt access.
Great flexibility to evolve through a single platform that serves multiple personas, and extensibility to add new capabilities (PAEA is now adding a commerce element to their community)
